Thanks to the combination of digital assets, magazines and experiential actions, your brand will be part of all stages of the client’s journey.
It reaches Iberia passengers while they are preparing their future trips. We offer a high number of impressions on iberia.com’s different pages and ROS campaigns are optimised daily on the pages with the most impressions.
Average CTR of 0.12% vs Industry average of 0.05%
Advertising in Iberia’s premium lounges allows you to reach one of the most qualitative audiences in an exclusive and relaxed atmosphere. There are two in Madrid Barajas airport: Velázquez Premium Lounge, with 27,000 visitors a month arriving on international flights; and Dalí Premium Lounge, for short - and medium - haul flights, with 44,000 visitors a month. Users of these lounges are passengers flying First Class or Business Class on any of the airlines that are part of the oneworld alliance, holders of the Iberia Plus Gold and Platinum cards. Contact us to explore the advertising possibilities available.
Ronda – the magazine distributed in all cabin classes on both Iberia and Iberia Express and Iberia Regional Air Nostrum planes – allows you to reach the entire audience of Iberia without exceptions. You can also find it in VIP rooms throughout Iberia’s network of connections. It is a warm, brilliant editorial product, which is focussed on real people and encourages a dialogue between the airline and its travellers.
If you would like to see the latest issue please click here
Excelente magazine, winner of the Travel Media Award for Best Customer Magazine, is distributed in the Business Class cabins of Iberia and Iberia Express. It allows you to reach the airline’s most elite passengers. In addition, it can be found in VIP lounges around the world and at events linked to art and design such as ARCOmadrid, Miami Beach Art Basel and Mercedes-Benz Fashion Week Madrid.
If you would like to see the latest issue please click here.
These publications will allow you to communicate with the passenger travelling on the routes that connect with China and Japan. Ronda China, which is translated into Mandarin Chinese, is available on all flights to and from Shanghai. Ronda Japan is translated into Japanese and found on all Iberia flights to and from Tokyo.
If you would like to see the latest issue of Ronda China please click here
If you would like to see the latest issue of Ronda Japan please click here
Getting the passenger to interact with your brand is possible thanks to the experiential actions with Iberia, from distributing a product sample on board to handing out your catalogue or brochure.
Ties are another option, which allows you to place a message at the passengers’ eye level using the front seat pocket.
There are three content types: first releases, classic films and TV series. You can select one or several categories, so that any content in the category that the passenger selects will be preceded by a 30- to 60-second advert.
This digital lifestyle and travel magazine offers customised editorial content, as well as links to Iberia offers and tips to maximise and redeem Avios. As an advertising platform, the Iberia Plus magazine offers different possibilities, from banners on the home page or in the email to advertorials with the option to include videos.