Thanks to the combination of digital assets, magazines and experiential actions, your brand will be part of all stages of the client’s journey.
It reaches Iberia passengers while they are preparing their future trips. We offer a high number of impressions on iberia.com’s different pages and ROS campaigns are optimised daily on the pages with the most impressions.
Iberia.com offers a focused audience with consistently high CTR significantly above the industry average. Dependent on the campaign, CTR’s vary between 0.05% – 0.35% or even higher.
Advertising in Iberia’s premium lounges allows you to reach one of the most qualitative audiences in an exclusive and relaxed atmosphere. There are two in Madrid Barajas airport: Velázquez Premium Lounge, with 27,000 visitors a month arriving on international flights; and Dalí Premium Lounge, for short - and medium - haul flights, with 44,000 visitors a month. Users of these lounges are passengers flying First Class or Business Class on any of the airlines that are part of the oneworld alliance, holders of the Iberia Plus Gold and Platinum cards. Contact us to explore the advertising possibilities available.
Passengers in all cabin classes on both Iberia and Iberia Express and Iberia Regional Air Nostrum planes can access Ronda magazine through a QR code in the back seats. Ronda allows you to reach the entire audience of Iberia without exceptions.
You can also find hard copies in VIP rooms throughout Iberia’s network of connections. Print copies are also mailed to Iberia Plus members enjoying the highest tiers: Infinite Prime, Infinite, Platinum and Gold.
The magazine seeks to appeal to the adventurous instinct of Iberia customers. It expresses the airline’s values, such as its vision of sustainable tourism, and invites customers to choose alternative routes and admire unexplored places.
If you would like to see the latest issues, please click here.
There are three content types: first releases, classic films and TV series. You can select one category, so that any content in the category that the passenger selects will be preceded by a 30-second advert.
This digital lifestyle and travel magazine offers customised editorial content, as well as links to Iberia offers and tips to maximise and redeem Avios. As an advertising platform, the Iberia Plus magazine offers different possibilities, from banners on the home page or in the email to advertorials with the option to include videos.